In order to match the best product options with each owner and vehicle, MASOR begins the customized-build process by pairing each owner with a specialized technician who has extensive off-road experience, and a significant depth of knowledge of the products available for the vehicle being customized. Each technician will spend time with the owner discussing the goals for the build; how the vehicle will be used off-road, the type of terrain most often traversed, and ensuring that each owner becomes part of the process of sculpting the build and products that are included. This also ensures that each build includes top-quality, necessary products based on real-world testing that has been done by the MASOR team.
While the average build takes between 7-10 days, each project will receive a comprehensive quote and build timeline after meeting with a MASOR technician. MASOR’s approach to customizing off-road vehicles uses the three benchmark factors of KNOWLEDGE, QUALITY and EXPERTISE, and a belief in bolt-on products being the cornerstone of a capable vehicle, no unnecessary parts that won’t be used. Founder Mark A. Smith tackled the longest overland journey in history, the Expedition de las Americas with 31” tires, and bolt-on aftermarket parts – no additional factorization work. Exactly what MASOR Builds offers today.